CASE STUDY: University of Portland Recruitment Website

Like all college athletic departments, the University of Portland Men's Basketball Program had an expansive binder of school/athletic information that they would take to help recruit new athletes.

A few things happened on these recruiting trips over the last two years that made them relook at how they needed to entertain new recruits. First of all, the binders were way too big and heavy. Secondly, the time it took to customize each presentation booklet was not effective. And lastly (and the straw that broke the camels back) is when a recruitment trip failed because of a binder getting lost with luggage in Colorado.

Over the off-season, Glow Creative helped the Basketball staff go entirely paperless with an online recruitment site that had a custom CMS that allowed the coaches to customize and edit any information at anytime or anyplace. No more needing to design, print and pack new materials. And never again will the coaches ever have to pack a cumbersome three-pound binder to help land a recruit!

Glow Creative helped organize the old presentation materials and strategize the most effective use of the new digital space. We created a custom video page (with easily point and click new video uploading), new player profile pages, a custom page emphasizing the campus and new renovations and to top it off, we were able to get a mobile app in the works that will be ready by next season.