Glow Creative
  • Home
  • About
  • Contact Us
  • Our Work
    • Hush Puppies
    • Portland Trail Blazers
    • Seattle Storm
    • University of Portland
    • Nike Emerging Markets
    • ReignStorm
    • The Old Spaghetti Factory
    • Beer & Stuff
    • San Antonio Spurs
    • Nike Soccer
    • Las Vegas Aces
    • Springbrook Software
    • Portland State
    • Nike Hoops Bible
    • Rose Garden
    • Target In-Store
    • Rebound Orthopedics
    • PVS
    • New Avenues for Youth
    • Eastbay
    • Portland Marathon
    • Travel Oregon
    • Nike Lacrosse
    • OMSI
    • Logos
  • Case Studies
    • UP Hall of Fame Room
    • Wears My Shirt
    • UP Recruiting
  • Other Stuff
    • Top Secret
    • Golf Boys
    • Patty Mills
    • Hipster Wannabe

New Avenues for Youth "INK"

Glow Creative graciously gives to charitable services and foundations that do great work.  New Avenues for Youth is a foundation that offers programs and services to empower homeless youth to exit street life.

One such program that New Avenues needed help getting off the ground was their "INK" project which was a custom screen print shop that they opened to create jobs for homeless kids.

Glow Creative worked with the New Avenues team to develop a logo and help launch the new storefront in the Pearl called "New Avenues Ink."
Below is the process we went through to come up with their new mark.
Type Options
What better way to say "INK" but with some type that screams the word?
Ink Options

The New Avenues Board said they wanted a "splash" of ink.  We took the splash idea and created drips, drops, brushes and trickles.

Logo Options
If there's one thing we as a team do not skimp on are options, especially when a client likes a vast array of ideas.
Final Logo
It was a tough decision, but with the panel coming together and Glow Creative offering advice on application and branding the best logo design was chosen. 
© Copyright 2021 Glow Creative