Nike Hoops Bible
The launch of the new LeBron Six shoe was huge for Nike, but in the catalog world one shoe doesn't always do it. Our challenge was to incorporate the visual center of LeBron with the look and feel of the Nike Team basketball line; ie: basically combining two visual centers into one fluid unit.
We shot all the product photography and used our connections with Benson High School for and old-school gymnasium shoot. We screen-printed a very cool wood panel and even bought an old school locker from a dude out in Sandy (Thanks Gus). From this, we created a stunning bind-in booklet and an enhanced online presence. Never before, has Nike used a major shoe launch backed-up and supported by a current line all in one package. A win-win in our client's eyes.