Hush Puppies

Hush Puppies came to us for a fresh new look. The site backend and infrastructure was already in place so we needed to make sure that our strategy, IA and design meshed with their current structure. The Hush Puppies brand, which was once a household name, was feeling a little hungry. We were tasked to liven the site and give the user a taste of what Hush Puppies stands for and ultimately to channel users deep into the product pages ... And buy some extremely comfy kicks.