Nike SoccerGlow Creative teamed with Nike Soccer to create several Eurosport magazine ads based around their Tiempo team kits. We managed the two-day shoot on Nike campus which included art direction, casting, location scouting, and producing.
Nike wanted to emphasize the quality craftsmanship and aesthetic of the clothing so we decided to make the print ad look like a piece of stitched leather. The shots from the photoshoot were printed on several pieces of white leather. We then had the leather stitched by a custom seamstress and then scanned the finished pieces to create the ads.