San Antonio SpursWhen the San Antonio Spurs had an idea to create a towel wave project to support their "Silver & Black Give Back" Community efforts they turned to Glow Creative to design a custom towel.
It didn't stop there however. Glow Creative created a Facebook campaign, produced a video and #towelwave was trending for a day on Twitter.
During the 2012 NBA Finals run Glow Creative secured a sponsorship with local San Antonio H-E-B stores which helped the Spurs put one of our towels on every seat during Game three of the Finals.
And if that wasn't enough, we also produced a line of "Locker room" NBA shirts sold exclusively at H-E-B stores for each Spurs player with their "Locker Room Names."
The Coyote and Patty Mills help push the #towelwave in a video that was broadcast at all Spurs games, online and at several Spurs news outlets.
Custom "How-to" cards were created and sold with each towel.
25,000 H-E-B Sponsored towels were given away during Game 3 of the 2013 NBA Finals.
San Antonio news outlets picked us up as the word spread.
Facebook activity was huge. 206 shares along with 1800+ likes.
15 custom Finals "Teammates" series shirts for each Spurs player were created. All shirts used the corresponding Spurs player's Locker Room names which came directly from each player (the name you go by in the locker room.) Shirts were printed with silver foil and stamped with a basketball texture.